Distinctive products grounded in polycultural behavior to inform growth, insights, and activation.
Audience Segments
Introducing Plural Audiences
Culture and context first data rooted in human behavior, locations, and culture to inform actionable insights and learning for multiple uses:
• CUSTOMIZED RESEARCH
Understand, filter, and select audience groups, customized to your requirements
• OMNICHANNEL ACTIVATION
Use cookie-free segments across all platforms and channels
• INSIGHTS & OPTIMIZATION
Optimization and AI modeling that brings together online and offline data with conversations
• IDENTIFY & BUILD AUDIENCES
Connect with growth audiences that are not readily available for more relevant targeted marketing and outreach
Retail Media
We have created a unified retail media platform with our data and technology partners that simplifies advertising, audiences, and insights across all channels with:
- Robust and Scalable Infrastructure
- Access to Independent Retail Sales Data and a diverse retailer network
- Seamless Integration with Plural Audiences
- Integration with DSPs and media available through private marketplace (PMP) deals
- Point of Sale (POS) and transactional data feeds
- End-to-End Measurement
Contextual AI
Harness the power of AI-enabled cultural insights to transform communication strategies, powered in partnership with Envisify AI.
Our cutting-edge cultural intelligence platform goes beyond demographics to uncover the cultural background, motivations, and shared experiences of your audience to transform data-driven insights into strategies that deliver ROI.
About SafeGuard Privacy
SafeGuard Privacy is the only privacy compliance solution purpose-built for
companies that use consumer data. It is the first legal assessment and vendor
management platform for leading global brands, publishers, and AdTech.
SafeGuard Privacy was chosen by the IAB to power the IAB Diligence Platform,
creating the industry standard for privacy regulation compliance
and vendor due diligence. Standardized, comprehensive,
and fully auditable. For more information,
visit www.safeguardprivacy.com
